“Value” is that which one acts to gain and keep, “virtue” is the action by which one gains and keeps it. “Value” presupposes an answer to the question: of value to whom and for what? “Value” presupposes a standard, a purpose and the necessity of action in the face of an alternative. Where there are no alternatives, no values are possible. – Atlas Shrugged (quoted from the Ayn Rand Lexicon)

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