Quote of the Day – Shopping as “Voting”

Once again Ayn Rand’s “Capitalism: The Unknown Ideal” is the source for today’s quote:

Whenever you buy one product rather than another, you are voting for the success of some manufacturer.  And, in this type of voting, every man votes only on those matters which he is qualified to judge: on his own preferences, interests, and needs.  No one has the power to decide for others or to substitute his judgement for theirs; no one has the power to appoint himself “the voice of the public” and to leave the public voiceless and disenfranchised.

So how does a company win the “votes” of consumers and thereby make lots of money?  By offering good value for the money they receive.  They do not succeed, in a free society, by forcing people to buy their products.  I don’t recall a representative of Honda or Samsung putting a gun to my head and forcing me to buy their products.  Nor did Amazon.com threaten to throw me in jail if I failed to buy a Kindle or books to read on it (and I have bought lots of them.)  Nor does Coca-Cola or the local farmer I buy beef from threaten me with fines if I don’t buy their products.